DENVER, Colo., Nov 06, 2025 (247marketnews.com)- This morning’s market action is anchored by a powerful new partnership between Palantir (NASDAQ:PLTR) and Stagwell (NASDAQ:STGW), which has the potential to reshape how large enterprises approach marketing and data and signals a broader push of AI into advertising.
The two companies announced that they’ll jointly build an AI-driven platform that brings together Palantir’s Foundry software and Stagwell’s marketing-tech stack (via Code and Theory and The Marketing Cloud’s data). The offering is designed to act as a “central hub” for marketing and campaign management, enabling enterprises to sift through tens of millions of records for audience segmentation, campaign orchestration and performance optimization. The solution also incorporates differential-privacy safeguards to protect data, a feature becoming especially important in a post-cookie world.
Early adoption is already underway via Stagwell’s media company Assembly, and the rollout to the broader network is planned on an opt-in basis in the coming months. Stagwell’s management suggested the venture could generate “potentially hundreds of millions of dollars” in revenue over time.
From an investor standpoint:
- PLTR is extending its AI footprint into yet another domain (marketing) beyond its traditional defense/government/commercial plays.
- STGW is leveraging this partnership to strengthen its tech-led offering and drive future growth, at a moment when it reported Q3 net income of $25 million and adjusted EBITDA of $115 million.
- The market appears to be rewarding the news: STGW shares surged, highlighting the excitement around the deal.
When AI meets advertising at scale, the upside for both data platforms and marketing services can be meaningful. This partnership will also shine the spotlight on others in this space.
AI-driven communications company Totaligent (OTCID:TGNT) announced it is preparing for the commercial launch of its Omni-Channel Digital Communications Platform, designed to unify programmatic advertising, social media, email, SMS, and push notifications into one intelligent interface.
Built atop a GPU-accelerated database powered by NVIDIA (NASDAQ:NVDA), the system provides real-time attribution and analytics without relying on third-party plug-ins from providers such as Amazon (NASDAQ:AMZN) or Twilio (NYSE:TWLO). CEO Ted DeFeudis described the platform as a “unified, AI-powered solution” that eliminates the fragmentation of modern marketing systems, adding that “keyword-based ad models are being rewritten in real time.”
With the AI marketing automation market projected to surpass $40 billion by 2030, Totaligent’s move into enterprise-grade omni-channel orchestration could position it for strong early adoption.
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