Warsaw, Poland, July 10th, 2026, CyberNewswire
Study identifies the market depth and volume gap that turns influencer spend into chart collapse
Tsunammi, a market infrastructure platform for Solana token teams, has published research examining why KOL campaigns consistently fail to produce sustained growth for new token launches, and what market conditions operators must establish before running any promotion.
The research identifies a structural sequencing problem: teams deploy marketing spend before the market is capable of absorbing incoming demand. When traffic from a KOL post hits a pool with insufficient depth and wide spread, concentrated buy pressure creates an immediate price spike and triggers exits from early holders. Buyers who arrive through the promotion and encounter this pattern leave with a negative experience and do not return.
At the core of the failure is a market readiness gap. Traders evaluate a new token within 30 seconds of arrival by checking 24-hour volume, chart pattern, order book spread, and pool depth. Wide spread and high slippage signal an illiquid, high-risk asset and end the visit before a purchase decision is made. DexScreener surfaces tokens in trending lists based on volume thresholds, meaning tokens without sustained trading activity remain invisible to the traders that KOL campaigns are designed to reach.
The research outlines the correct operational sequence: deploy target liquidity depth, activate volume support to establish a stable trading signal, verify spread and slippage metrics, then launch the marketing campaign. Tsunammi provides the infrastructure for each of these steps — volume generation and pacing, liquidity deployment and depth management, and automated level-based market making — giving operators the ability to verify and control market conditions before promotional traffic arrives.
The full research is available on Medium
About Tsunammi
Tsunammi is a market maker platform for Solana token teams. The platform provides anti-snipe launch execution via Jito bundle, volume generation and pacing, liquidity deployment, and automated level-based market making — giving operators direct control over market conditions from launch day through exchange listing preparation. tsunammi.io
ContactCEO
Roman Sobko
Tsunammi
[email protected]